FAQ

1. Why the Global Moms Relay?

The Global Moms Relay is a digital stage to share our hopes and goals for a better future, and inspire action to help improve the lives of mothers and children everywhere.

The United Nations Foundation and Johnson & Johnson, with support from BabyCenter and The Huffington Post,  created the Global Moms Relay to prove that small actions can lead to big changes and to put moms and dads at the forefront of the discussion on how to work alongside the UN and other organizations tackle the world’s most important challenges.

This year, we’re asking celebrities, community leaders, and parents around the world to answer the question: “What kind of world do you want for your family by 2030?” Our goal is to spark a conversation about the power of motherhood and how moms, their families, and their communities can work together for a better, healthier world.

2. How does it work?

The Global Moms Relay will bring together contributors from next door and around the world to discuss the power of motherhood and how to help every woman and every child lead healthier lives.

From May 1st to June 19, 2015 (just before Mothers’ Day through Father’s Day), a celebrity or community leader will share a personal story of how a mother has changed his or her life, and then “pass the baton” to the next contributor. These stories will come in the form of blog posts, videos, photo essays or interviews.

Each time you share or ‘like’ a Global Moms Relay piece from BabyCenter or the Huffington Post on Facebook, tweet or retweet, post or +1 on Google+, or  share via Email (using the social sharing icons on the post), comment on a post, a $1 donation (up to $300,000) will be donated by Johnson & Johnson to one of the four initiatives that are helping women and children lead healthy and happy lives – Girl Up, Mobile Alliance for Maternal Action (MAMA), the Shot@Life campaign, and UNICEF.

You can also Donate A Photo through the app for iOS and Android, and Johnson & Johnson will give $1 when you upload a photo for Girl Up or UNICEF, up to $50,000 for each campaign*—in total, you can help raise up to $400,000 with the click of your mouse or snap of your smartphone.

* via the Donate A Photo app for iOS and Android. Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn’t reached, the cause will still get a minimum donation.

3. Is this a new organization to engage moms on Global Health issues? How is this different from ONE Moms, the Global Moms Challenge, Every Mother Counts, the Global Motherhood portal on Huffington Post, etc?

The Global Moms Relay is not an additional organization or campaign, but rather an opportunity to build on the momentum already created around these important issues to inspire more people from various communities to actively draw attention to the power of motherhood, and help boost health and happiness for moms and babies everywhere.

The relay will leverage and complement existing communities to reach mothers and their friends in countries across the world on global health issues. It is a project of the Global Moms Challenge.

4. How are the participants selected?

Global health experts, girls and women from the countries most impacted by these issues, celebrities, world leaders, bloggers and everyday parents have been hand-selected by the Global Moms Relay team, based on their interest in aligning with global causes like ours.

Contributors are not paid for participating in the Global Moms Relay.

5. Where does the money come from?

Johnson & Johnson has committed to donating $1 (per action) to help improve the health and wellbeing of moms and kids worldwide through MAMA, Shot@Life,  Girl Up, and UNICEF.

You share, they give: each time you share one of these posts via social media, Johnson & Johnson will donate $1 (per action, up to $300,000) to help improve the health and wellbeing of moms and kids worldwide through MAMA, Shot@Life, Girl Up and UNICEF.

You can also Donate A Photo through the app for iOS and Android, and Johnson & Johnson will give $1 when you upload a photo for Girl Up or UNICEF, up to $50,000 for each campaign*—in total, you can help raise up to $400,000 with the click of your mouse or snap of your smartphone.

6. When does the Global Moms Relay start and end?

The Global Moms Relay will kick off with Moms+SocialGood on May 1, 2015 – just before Mother’s Day and will culminate just on June 19th, just before Father’s Day.

The editorial calendar will focus on a different issue and beneficiary periodically.

    • May 1- May13—MAMA: using the latest mobile technologies to provide pre-natal care
    • May 14- May 26– Shot@Life: providing vaccines to give every child a cost effective shot at a healthy life
    • May 27- June 7  – UNICEF: strengthening the skills of healthcare providers working in neonatal intensive care units (NICU)
    • June 8- June 19 – Girl Up: promoting girls’ education and empowerment

7. How are shares/donations counted?

You share, they give: each time you share one of these posts via social media, Johnson & Johnson will donate $1 (per action, up to $300,000) to help improve the health and wellbeing of moms and kids worldwide through MAMA, Shot@Life, Girl Up and UNICEF.

You can also Donate A Photo through the app for iOS and Android, and Johnson & Johnson will give $1 when you upload a photo for Girl Up or UNICEF, up to $50,000 for each campaign*—in total, you can help raise up to $400,000 with the click of your mouse or snap of your smartphone.

8. Are multiple shares by the same person counted?

Multiple shares by the same person will count as long as they share using the social media icons on the Global Moms Relay post. For example: if you share a Global Moms Relay post via Facebook, Twitter, and Google+, Johnson & Johnson will donate $3. A small counter widget that makes it easy to see the current total of shares will be displayed in each of the Global Moms Relay posts.

9.   How will the money be used?

    • Girl Up: Girl Up works to help girls, no matter where they live, have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. $1 provides one day of school for a girl in Guatemala.
    • MAMA: The Mobile Alliance for Maternal Action (MAMA) empowers new and expectant mothers living in poverty with life-saving health information via mobile phones. Every $1 provides a women in Bangladesh a month of mobile messages to support her through pregnancy.
    • Shot@Life: Every 20 seconds around the world, a child dies of a disease that could have been prevented by a vaccine. By investing in Shot@Life, you can help ensure that all children– no matter where they live– have a shot at a healthy life. $1 protects a child from polio and measles for his/her lifetime. Funds support the immunization efforts of WHO, UNICEF and the GAVI Alliance who distribute them to the programs and countries with the greatest need.
    •  UNICEF’s project in Ethiopia helps newborns survive by strengthening the skills of healthcare providers working in neonatal intensive care units (NICU). $1 helps ensure 1 healthy birth in Ethiopia.

10.   When will the content be posted?

The post of the day will be up by 9:30 a.m. ET

11.   How will the posts/content be promoted?

Posts will be hosted on different websites based on the participant.  GlobalMomsRelay.org will serve as an online hub where people can view the calendar with more information about the participants, as well as easy ways to take action and learn more about the partners and beneficiaries.

12.   How can existing supporters of each campaign participate in the Global Moms Relay?

Supporters can help by sharing each post on via social media, and telling their friends to join them. You can sign up for reminders to be emailed to you when each new post goes live here.

14. How does the Global Moms Relay differ from Shot@Life’s Blogust Relay for Good?

Blogust specifically invited bloggers and engaged them and their communities with Shot@Life. The Global Moms Relay will run across four causes and invites people to act by sharing on social media to expand the conversation.

The Global Moms Relay will also live across multiple platforms. The participants will range from celebrities, world leaders, global health experts, moms from countries most impacted, and American parents and bloggers.

15. What is Moms+SocialGood?

Moms+SocialGood is a special one-day summit focused on motherhood and the role of social media, technology, and philanthropy to improve the health of mothers and children everywhere. Gathering at New York Time Center, and livestreamed to the world, this event will put moms at the forefront of the discussion. This will be the kick-off event of the Global Moms Relay.

 

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