I bet you can name at least one (if not several) times when a nurse was there for you or with you during a key time in your life, a pivotal moment, those certain hours you’ll never forget. I know the birth of my daughter Charlotte four years ago was assuredly more smooth and I more confident and relaxed due in large part to the adept skill of the nurse midwife present by my side. There is a good reason year after year a major national poll names nurses as the “most trusted profession.”
Perhaps you too have witnessed first-hand the skill of a nurse as she delivered health care for those whom you love the very most – your children, your mother and father, your grandparents. Much like how nurse practitioner Dr. Scharmaine Lawson-Baker did during Hurricane Katrina and does every day in her New Orleans community practice. She’ll address local and global challenges around children’s health and well-being in an informative discussion on “The Whole Child” at this week’s Moms +SocialGood event in New York City. Or maybe, you’re aware of how nurses are there during times of natural disasters, humanitarian crises, or as volunteers for medical outreach trips. They do their work often with quiet vigor, to heal and to make a real difference.
I’ve seen first-hand the profound effect nurses have on our lives and in the health of our communities. The effect of a nurse is universal – it’s palpable, personal and positive. The stories of heroic nurses are numerous, and sometimes these stories bubble up through our mainstream media, but many do not, and yet are equally as meaningful.
We have brought some of these every day nurse/patient moments and stories to life through our national “Nurses Heal” television spots, currently on-air. And, we’ve heard from many of you who have been moved as Tom (a real pediatric oncology nurse) is seen singing with his young patient “Emma” as she receives her medicine.
In a few days, National Nurses Week will officially kick-off (May 6-12) and we’ll pause to celebrate the tremendous and endearing contributions of nurses. I’d like to invite you to get personally involved this year in demonstrating your appreciation for the nurses in your life! Here are just a few ideas:
- From May 6 to May 12, the Campaign will have a suite of shareable social badges on our Facebook Page and Twitter feed thanking nurses for their important role in healthcare. For every original share, comment or “like/reaction” of the Nurse Thank You Badge on our Facebook page and retweet or “like” on our Twitter feed, a $1 donation (up to $25,000) will be donated by Johnson & Johnson to the Foundation of the National Student Nurses’ Association (FNSNA) for student nurse scholarships.
- Tune into our dedicated YouTube Channel later this week as we unveil a new video series of real-life stories which demonstrate the inspirational and powerful relationship between a patient and nurse. See the “Nurse Effect” truly come to life!
- Drop us a line and tell us how a nurse has impacted your life through your own “Nurse Effect” story and with your permission we might even share it so others can be inspired too!
- Take a photo, and make a way for it to do good through our Donate a Photo app from Johnson & Johnson. Download the app today and start uploading your daily pics and now through July 1, and you can help send a nursing student to school! For every photo donated to the cause, Johnson & Johnson will give $1 to the Foundation of the National Student Nurses’ Association.
Since our Campaign for Nursing’s Future launched almost 15 years ago, we’ve been focused on efforts to enhance the image of the nursing profession, recruit new nurses and help retain nurses currently in the profession. Going forward we’re keen on solving new issues such as the need for better access to healthcare, a desire to expand the quantity and quality of the nursing workforce, and the need for more capacity within nursing schools. There is always more we can do for nursing. If you are interested on finding more information about nursing training, check out CALC Institute of Technology.
But, this week, next week, next month, all year, let us just take that extra moment together to thank the nurses in our lives; it’s something we can all do!