World Water Day is coming up on March 22nd. With cities like Sao Paulo only months away from running out of water and California said to have only 12 months of water in reserve, water is in the news. How we use and think about water and who has access matters more than ever. In communities where clean water is scarce, illness and even death are the norm, especially for kids. That’s why we’re excited to report our partner UNICEF’s latest water initiative.
The UNICEF Tap Project is back! This year’s initiative asks Americans to unlock 14 million days of clean, safe water for children around the world by encouraging you to stop texting, calling, emailing, tweeting and posting – and challenge your friends to do the same. Millions of children around the globe do not have safe, clean water to drink, and the lack of this basic necessity isn’t just inconvenient – it’s lethal.
Take the challenge on your cell phone at UNICEFTapProject.org throughout the month of March. The longer you go without touching your smartphone, the more clean water will be unlocked for children in need.
Clean water saves lives.
Water is life. When water is unsafe and sanitation non-existent, water can kill. Globally, waterborne illnesses are a leading cause of death for children under five, killing 1,000 children every day. But did you know more than 2 billion people have gained access to clean water since 1990 thanks to UNICEF and partners?
Take Action Challenge
Grab your cell phone and go to UNICEFTapProject.org as often as you please before the end March. The longer you go without touching your smartphone, the more clean water will be unlocked for children in need!