Texting for Good: How Your Mobile Phone Can Save Your Baby

By Global Moms Challenge

May 1, 2012

MAMAI frequently fell behind on vaccine and check-up schedules for my kids and forgetful about milestones. Not to mention losing track of the schedules for my subsequent pregnancies.

To help more pregnant women and new moms get information about caring for their health and giving their babies the best possible start in life, the National Healthy Mothers, Healthy Babies Coalition (HMHB) launched text4baby, the first free health text messaging service in the U.S.. Text4baby provides accurate, concise health information and resources using a channel moms know and use. More than 85 percent of Americans own a cell phone and 72 percent of cell users send or receive text messages.

A recent study from UC San Diego shows text4baby increases users’ health knowledge, simplifies interaction with doctors, and ensures more moms and babies get the check-ups and immunizations they need to stay healthy:

  • 63 percent of women reported that text4baby helped them remember an appointment or immunization that they or their child needed.
  • 75 percent reported that text4baby messages informed them of medical warning signs they did not know.
  • 71 percent reported talking to their doctor about a topic that they read on a text4baby message.

You can learn how it works or share with a friend here.

About text4baby

The project is made possible through a public-private partnership that includes government, corporations, academic institutions, professional associations, trial agencies and nonprofit organizations. Johnson & Johnson is the founding sponsor of the text4baby service.

Text4Baby here in the USA and The Mobile Alliance for Maternal Action (MAMA) on a global level are changing the access mothers have to information and knowledge about their pregnancies and babies. Knowledge is the key to transforming health outcomes for all of us, but especially for the most vulnerable. These partnerships harness the power of mobile technology to deliver vital health information to new and expectant mothers. Led by Johnson & Johnson and the U.S. Agency for International Development (USAID), and supported by the United Nations Foundation, mHealth Alliance and BabyCenter LLC.

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