What is the Global Moms Relay?

The Global Moms Relay is a digital campaign to rally celebrities, leaders, and supporters to share stories of motherhood and raise money to support women and children.

In 2015, the relay reached 325,000 social actions with people sharing from all 50 US states and more than 100 countries. The initiative won a 2015 PR News Award for Social Networking Campaign for its online efforts in raising awareness of the challenges facing moms and babies. It has also been nominated for a 2016 Iris Award for Best Philanthropic Campaign.

Video: See the impact of the relay from 2015. 


In 2011, ABC News launched a news series to raise awareness of maternal health issues and challenges mothers face around the world. The United Nations Foundation, as well as partners, were asked to support and share stories online and on social media. Global Moms Challenge, then known as Million Moms Challenge, was created to reach U.S. mothers and increase their knowledge and willingness to take action. As the community grew, so did the support for moms and babies.

Two years later United Nations Foundation and Johnson & Johnson created the Global Moms Relay to prove that small actions can lead to big changes and to put moms and dads at the forefront of the discussion on how to work alongside the UN and other organizations tackle the world’s most important challenges.

What are you doing this year?

This year, we’re asking celebrities, community leaders, and parents around the world to answer the question:

“What do you wish were true for every child, everywhere?”

Our goal is to spark a conversation about the power of motherhood and how healthy moms, their families, and their communities can work together for a better, stronger world.

How does it work?

From May 4th to June 17, 2016 (just before Mothers’ Day through Father’s Day), celebrities and community leaders will share their responses to the relay question. These stories will come in the form of blog posts, videos, photo essays or interviews.

Each time you share or ‘like’ a Global Moms Relay article from our website, Johnson & Johnson will donate $1.

We count the number of shares on Facebook, Twitter, Google+, Pinterest, and email (using the social sharing icons on the post). At the end of the relay, the the donation money goes to support five initiatives that are helping women and children lead healthy and happy lives:

Additionally, you can Donate a Photo through the app for iOS and Android, and Johnson & Johnson will give $1 when you upload a photo for Girl Up, Nothing But Nets, and U.S. Fund for UNICEF, up to $50,000 for each campaign*—in total, you can help raise up to $550,000 with the click of your mouse or snap of your smartphone.

* via the Donate A Photo app for iOS and Android. Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn’t reached, the cause will still get a minimum donation.

Why is it important to share the stories?

The purpose of the Global Moms Relay is to raise awareness about the global issues that impact families around the world. Together our support and awareness of these global issues can help shape the work we do everyday and the types of conversations we have with friends and family members. The more people know about an issue, the more likely they are to take action.

Through raising awareness, we are also raising money to help support these families through the money donated by Johnson & Johnson.

Can I give money directly?

Our mission is to provide you with the information you need and connect you to the partners who are providing support to families. Please feel free to go to each of our individual cause pages to donate money.

How are the participants selected?

Global health experts, girls and women from the countries most impacted by these issues, celebrities, world leaders, bloggers and everyday parents have been hand-selected by the Global Moms Relay team, based on their interest in aligning with global causes like ours.

Contributors are not paid for participating in the Global Moms Relay.

When does the Global Moms Relay start and end?

The Global Moms Relay will kick off with Moms+SocialGood on May 4, 2016 – before Mother’s Day – and will culminate on June 17th, just before Father’s Day.

The editorial calendar will focus on a different issue and beneficiary periodically.

    • May 4 – May 11: Shot@Life
    • May 12 – May 19: Girl Up
    • May 24 – May 31: Peace Corps Let Girls Learn Fund
    • June 1 – June 8: U.S. Fund for UNICEF
    • June 9 – June 17: Nothing But Nets

Are multiple shares by the same person counted?

Multiple shares by the same person will count as long as they share using the social media icons on the Global Moms Relay post. For example: if you share a Global Moms Relay post via Facebook, Twitter, and Google+, Johnson & Johnson will donate $3. A small counter widget that makes it easy to see the current total of shares will be displayed in each of the Global Moms Relay posts.

How will the posts/content be promoted?

GlobalMomsRelay.org will serve as an online hub where people can view the calendar with more information about the participants, as well as easy ways to take action and learn more about the partners and beneficiaries. Each post will also be hosted on our partner’s pages: Global Citizen, Fatherly, and Baby Center.

How can existing supporters of each campaign participate in the Global Moms Relay?

Supporters can help by sharing each post on via social media, and telling their friends to join them. You can sign up for reminders to be emailed to you when each new post goes live here.

What is Moms+SocialGood?

Moms+SocialGood is a special one-day summit focused on motherhood and the role of social media, technology, and philanthropy to improve the health of mothers and children everywhere. Gathering at New York Times Center, and live streamed to the world, this event will put moms at the forefront of the discussion. This will be the kick-off event of the Global Moms Relay.

Thanks for supporting the Global Moms Relay! If you have any questions about how the relay works, please contact info [at] globalmomschallenge.org. Lead photo by UN Photo/Marie Frechon

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